Author Archives: Holly Cook

The Biggest Trend of 2025: Employee Generated Content

The Biggest Trend of 2025: Employee Generated Content vs. Rhode Scandal Key Points EGC (Employee-Generated Content) is the new UGC. Consumers trust content from real employees more than influencer-driven marketing. Authenticity matters more than ever. Brands that fail to showcase transparency risk losing credibility and consumer trust. Leading brands are shifting to behind-the-scenes storytelling. Companies… Read More: The Biggest Trend of 2025: Employee Generated Content »